An advert that promotes Portuguese social-events website Vai Bater (‘go hit’) might have just taken the ‘Best Use Of Violence Against Women’ television commercial prize for 2012.
A beautiful woman (played by Playboy model Monica Sofia) can be seen snuggling up to her husband in bed, trying to distract him from his computer.
However, just we think he’s about to kiss her, the lovely looking young man, turns, headbutts her, and gets dressed in snazzy gear (cue shots of leopard-print briefs and an ultra-masculine belt being 'snapped' on).
Carefully, he tucks his unconscious wife into bed and heads off - presumably to enjoy the delights that Vai Bater has to offer, giving off the cool psychopathic vibe of Patrick Bateman.
According to Adweek’s resident Portugese expert, Nick Mrozowski, the attack is supposed to be a play on the site’s name.
"Vai Bater can translate literally to 'go hit,' but the name of the site is more likely a reference to a heartbeat, as in 'a sua coração vai bater,' or 'your heart will beat,' as in, these events are exciting … and maybe you'll find a better girlfriend there. So, the ad is a play on the double meaning."
In what is possibly the most morally problematic visual gag since advertisers used a misbehaving kid to advertise condoms, surely even a postmodern sense of humour doesn't allow for wife beating?
via Weird News on HuffingtonPost.com http://www.huffingtonpost.co.uk/2012/05/28/man-headbutts-wife-tv-advert-portuguese_n_1549991.html