Step 1: Manufacture a shower gel that promises "unrelenting female attention and/or late nights."
Step 2: Break the news that a thief stole $18,000 worth of Axe Shower Gel in Indiana, obviously because he or she wanted to smell sexy.
Step 3: Profit.
Representatives of Axe Shower Gel couldn't be happier that a full pallet of the product was stolen from a semi truck trailer on Sunday in Indianapolis. Yesterday, Axe's publicists sent out press releases reminding reporters to look out for "anyone who smells great" and made a "clean getaway" with 3,600 bottles.
They're calling the unidentified perp, who was first reported in the Indy Star, the "Great AXE Indy Thief Of 2014."
Here's the press email:
Meanwhile, police have a real ax to grind over tracking down the perpetrator. They're looking for a suspect who broke into several trailers in the parking lot of Arrow Trucking, according to the Indy Star. A trucking manager reported the theft at about 1:11 p.m. on Sunday.
So far, investigators have no leads.
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Step 2: Break the news that a thief stole $18,000 worth of Axe Shower Gel in Indiana, obviously because he or she wanted to smell sexy.
Step 3: Profit.
Representatives of Axe Shower Gel couldn't be happier that a full pallet of the product was stolen from a semi truck trailer on Sunday in Indianapolis. Yesterday, Axe's publicists sent out press releases reminding reporters to look out for "anyone who smells great" and made a "clean getaway" with 3,600 bottles.
They're calling the unidentified perp, who was first reported in the Indy Star, the "Great AXE Indy Thief Of 2014."
Here's the press email:
Meanwhile, police have a real ax to grind over tracking down the perpetrator. They're looking for a suspect who broke into several trailers in the parking lot of Arrow Trucking, according to the Indy Star. A trucking manager reported the theft at about 1:11 p.m. on Sunday.
So far, investigators have no leads.
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